Sinead
Miller
Newsstand Task
After looking at some
magazines, I noticed that the designs of the mastheads were reflections of the
type of magazine that was being sold. There were stronger, bolder prints for
the urban and fitness magazines whereas the higher classed ones had a more
formal approach, with softer fonts. I noticed that these ones were also more
expensive, and all the magazines that had the same audience and objective were
similar colours. The more popular magazines were at eye level, so I did not
have to search too hard and well known names were not difficult to detect. The
main stories on the magazines were easy to read from a distance, and it only
took a few seconds for me to want to buy all the fashion magazines. All the
pictures were in season, and the magazines I usually read had similar items to
those in my wardrobe. The magazines were all up to date with the season.
Distribution methods
There are multiple different
ways to distribute a magazine. Here are a few:
Sell magazine issues
to retail stores in Bulk
There are thousands of small and medium sizes retail stores that will
carry magazines. The method of being able to distribute a magazine in these
venues differs at each location. Publishers of print media can sell issues in bulk
directly to store owners or market their products using retail buyers. Cheap
wholesale pricing can be promoted to distribute a magazine in high volume
quickly. Magazine publishers may also benefit from opening an ongoing account
with certain retail stores.
Offer Subscriptions
to Readers
Securing repeat customers are one of the best ways to distribute a
magazine. Publishers can charge one flat rate for semi-annual and annual
subscriptions. These orders help to build a wide reader base for magazines. Subscriptions
also provide an ongoing revenue stream, which benefits small magazine
publications.
Hire Messengers to
Sell Magazines
Individual messengers can be a useful way to distribute magazines for
extra profit. This form of direct sales works similar to the newspaper
business. A publisher can hire men and women to stand in areas of high foot or
vehicle traffic and sell individual magazine issues. These salesmen would work
as messengers who either keep a portion of each transaction or get paid an
hourly wage. Publishers can reduce the amount of rick involved by offering
commissions instead of wages.
Develop Corporate
Partnerships
Niche magazine publications can be sold as large
volume subscriptions to service based corporations. These transactions would develop
as a partnership where publishers provide new issues on a frequent basis. Some
of the best opportunities for these partnerships include airlines, medical
facilities and large manufacturing companies. Corporate partnerships can be
used in combination with other distribution sources to generate more revenue
for publishers. There are still ways to distribute a magazine and receive hefty
profits when partnering with large companies.
Provide Free Magazine Issues with
Related Merchandise
Publishers
can enter into an agreement where their magazines will be distributed with
consumer products or services. This deal can reduce the marketing tasks for a
publisher who needs to make high volume sales. Packaging may be the only
concern for magazine publishers after a deal with commercial products have been
made. When a consumer purchases specific products, they receive one magazine
issue free of charge. This deal benefits everyone involved in one transaction.