Sinead Miller

Case study analysis

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Vibe magazine

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Vibe magazine

This is a music and entertainment magazine and is one of the leading publications for its genre wich is covers Hip Hop and R&B. It was founded in 1993 by Quincy Jones, who originally named it Volume. It has all the relevant news and events that are happening. It is $5:28 at the moment, this shows that it is aimed at people of a higher class. It doesn’t just focus on the music side of Hip Hop but also looks at topics associated with it like the current fashion trends that the fragrance. They also have interviews so that fans can follow what their idols are doing at the moment. There is a new issue every season, so that the consumer is always kept up to date.

The masthead, it is written in a solid bold red, it is always written in a big solid font so that it will become well known and noticeable. Red is usually used as an accent colour to stimulate people to make quick decisions; it is a perfect colour for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red'.

Trey songz is the cover subject of this magazine colour. He is displayed on the front cover to attract the female audience. He is also in front of the masthead to express his importance. Trey songz is a well known R&B artist and at the higher end of his profession, he is someone that people look up to as a role model. He is looking directly at the audience, which will grab their attention and make them want to read more.

The main cover line is larger than the other cover lines, however it is not as big as the masthead. It is positioned around the cover subject as it is referring to it. It is short and snappy, very eye catching and easy to read.

There are only two main colours on this magazine, red and black, portraying a sexy image it will be more appealing to the target audience. I think this article is aimed at men because it has a black background an a sharp masculine font. The cover lines are talking about how to ‘rock a suit’ and gambling. The main image of Trey Songz is someone that young men in their late teens up to early thirties who enjoy listening to hip hop and R&B look up to.

 

 

 

 

 

 

 

 

 

 

 

This is a music and entertainment magazine and is one of the leading publications for its genre wich is covers Hip Hop and R&B. It was founded in 1993 by Quincy Jones, who origionally named it Volume. It has all the relevant news and events that are happening. It is $5:28 at the moment, this shows that it is aimed at people of a higher class. It doesn’t just focus on the music side of Hip Hop but also looks at topics associated with it like the current fashion trends that the fragrance. They also have interviews so that fans can follow what their idols are doing at the moment. There is a new issue every season, so that the consumer is always kept up to date.

The masthead, it is written in a solid bold red, it is always written in a big solid font so that it will become well known and noticeable. Red is usually used as an accent colour to stimulate people to make quick decisions; it is a perfect colour for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red'.

Trey songz is the cover subject of this magazine colour. He is displayed on the front cover to attract the female audience. He is also in front of the masthead to express his importance. Trey songz is a well known R&B artist and at the higher end of his profession, he is someone that people look up to as a role model. He is looking directly at the audience, which will grab their attention and make them want to read more.

The main cover line is larger than the other cover lines, however it is not as big as the masthead. It is possisioned around the cover subject as it is refering to it. It is short and snappy, very eye catching and easy to read.

There are only two main colours on this maagazine, red and black, portraying a sexy image it will be more appealing to the target audience. I think this article is aimed at men because it has a black background an a sharp masculine font. The cover lines are talking about how to ‘rock a suit’ and gambling. The main image of Trey Songz is someone that young men in their late teens up to early thirties who enjoy listenin to hip hop and R&B look up to.

 

 

 

 

 

 

 

 

 

 

 

After a  first glance at this image, the gender which this magazine is aimed at is not detectable. One of the main colours, yellow, is a mutual colour. There is a picture of Mariah Carey, in a two piece swim suit,  which will indicate it is aimed at men, however because they have used a light pink in one of the cover lines, I have come to the conclusion that it is aimed at women. The teasers displays some gossip including the life of other popular artists to attract the reader. There is a direct gaze, which also connets the audience to the magazine.

It is clear that this edition was published in the summer because it is showing a model in a swimsuit on a beach and the teasers are talking about ‘summer jams’ and the main cover line is talking about ‘hitting the beach in hills’. Mariah’s face is covering a huge chunk of the masthead showing her authirity. The colour yellow represents warm, cheerful, jovial, sunny, bright, radiant, mellow, original, imaginative, idealistic, spiritual, creative, artistic, hope, optimism, sun and summer. The whole magazine has a very optimistic, positive feel that will lure in readers.

I have noticed that this image has also set an urban theme with the language that is being used. Though this is a proffessional magazine, not everything has been written in standard english, which also suggests that there is a younger audience.

 

 

 

 

There is always a ‘V’ on the contents page of the vibes magazine wich is there to represent the brand. It is mportant that the contents page is well planned because it determins weather or not the consumer will want to buy and read the magazine.  There is a simple layout with as little writing as possible, that makes the readers job less daunting. 

There is a very plain bckground with few colours wich makes the model, who is taking up most of the contents page stand out. The main focus of this pahe is on the models legs as they are in the V shape that represents VIBE.

They have used a very famous model and singer wich is relevant considering this magazine focuses primarily on music, fashion and entertainment.

I think this issue is aimed at women. I noticed that the color black is used alongside other dark colors. Black is associated with power, elegance and formality. It corresponds with the theme of the general magazine as it displays a very powerful, elegant image.

 

 

 

 

 

 

 

 

 

 

 

This contents page, like most others, has a column describing what the magazine consists of. The short explanation of the different articles in the magazine attract the target audience and make them want to read more. It shows yet another popular face, Usher. At first glance, I thought this one was aimed at women because there is a picture of a sexy male model and R&B singer. However, looking into it, I noticed that the colours behind him are black and white, which will be more appealing to men. I therefore concluded that this was aimed at men’s fashion, as a lot of thought has gone into his outfit, and if it were aimed at a female audience, he would not have been wearing so many clothes. Unlike the previous contents pages, the large ‘V’ for vibe has not been displayed, furthermore, the column that has the contents of the magazine is smaller than the model. The Main attraction here is the popular R&B artist usher, which dominates his presence. The font that is used on this contents page is informal, which portrays the fun, fresh urban image of the magazine.