Sinead Miller

Newsstand Task

 

 

 

 

 

 

 

 

 

 

After looking at some magazines, I noticed that the designs of the mastheads were reflections of the type of magazine that was being sold. There were stronger, bolder prints for the urban and fitness magazines whereas the higher classed ones had a more formal approach, with softer fonts. I noticed that these ones were also more expensive, and all the magazines that had the same audience and objective were similar colours. The more popular magazines were at eye level, so I did not have to search too hard and well known names were not difficult to detect. The main stories on the magazines were easy to read from a distance, and it only took a few seconds for me to want to buy all the fashion magazines. All the pictures were in season, and the magazines I usually read had similar items to those in my wardrobe. The magazines were all up to date with the season.

 

Distribution methods

There are multiple different ways to distribute a magazine. Here are a few:

Sell magazine issues to retail stores in Bulk

There are thousands of small and medium sizes retail stores that will carry magazines. The method of being able to distribute a magazine in these venues differs at each location. Publishers of print media can sell issues in bulk directly to store owners or market their products using retail buyers. Cheap wholesale pricing can be promoted to distribute a magazine in high volume quickly. Magazine publishers may also benefit from opening an ongoing account with certain retail stores.

 

Offer Subscriptions to Readers

 Securing repeat customers are one of the best ways to distribute a magazine. Publishers can charge one flat rate for semi-annual and annual subscriptions. These orders help to build a wide reader base for magazines. Subscriptions also provide an ongoing revenue stream, which benefits small magazine publications.

 

Hire Messengers to Sell Magazines

Individual messengers can be a useful way to distribute magazines for extra profit. This form of direct sales works similar to the newspaper business. A publisher can hire men and women to stand in areas of high foot or vehicle traffic and sell individual magazine issues. These salesmen would work as messengers who either keep a portion of each transaction or get paid an hourly wage. Publishers can reduce the amount of rick involved by offering commissions instead of wages.

 

Develop Corporate Partnerships

Niche magazine publications can be sold as large volume subscriptions to service based corporations. These transactions would develop as a partnership where publishers provide new issues on a frequent basis. Some of the best opportunities for these partnerships include airlines, medical facilities and large manufacturing companies. Corporate partnerships can be used in combination with other distribution sources to generate more revenue for publishers. There are still ways to distribute a magazine and receive hefty profits when partnering with large companies.

Provide Free Magazine Issues with Related Merchandise

Publishers can enter into an agreement where their magazines will be distributed with consumer products or services. This deal can reduce the marketing tasks for a publisher who needs to make high volume sales. Packaging may be the only concern for magazine publishers after a deal with commercial products have been made. When a consumer purchases specific products, they receive one magazine issue free of charge. This deal benefits everyone involved in one transaction.